The Tessemae’s Foundation (501 c.3) started the Crop Circles Initiative in 2014. Through public-private partnerships, we create an overnight Pop-Up Farmer’s Market inside of healthy food priority areas (previously known as food deserts) across the United States.

THE CROP CIRCLES INITIATIVE

A one-day Crop Circles event provides over 2,500 families with a week’s worth of nutritional food, information on health and nutrition and is designed to reinforce and strengthen local community organizations, public agencies, and food retailers that “together we can solve the healthy food priority areas problem”

WHAT IS A CROP CIRCLE?
Crop Circles (n) a disruptive and unexpected force that challenge conventional beliefs and provoke questioning
WHY CROP CIRCLES?
We chose the term “crop circles” for its quality of being able to surprise, and disrupt the failed approaches and to identify and reinforce local leaders who can sustain the work of creating healthier communities
WHAT IS A HEALTHY FOOD PRIOTIY AREA?
A healthy food priority area (previously known as food desert) is an urban area more than 1 mile from fresh food, where most residents don’t have access to a car
HOW MANY AMERICANS LIVE IN FOOD DESERTS?
23.5 mm united states citizens live in healthy food priority areas
WHERE ARE HEALTHY FOOD PRIORITY AREAS LOCATED?
13.5 mm are in lower income areas
WHAT ABOUT OBESITY?
There are exploding obesity and diabetes rates nationwide

WE HAVE A PROBLEM

the health of our country is in a state of decline

the number of urban neighborhoods and rural towns without ready access to fresh, healthy, and affordable food is growing everyday

What are we creating?

number one:

 Pop-up Farmer’s Markets executed inside the hearts of healthy food priority areas across the country. Completely free, local families receive 1 week’s worth of beautiful, fresh produce  and Tessemae’s dressing

number two:

A community celebration complete with live music, cooking demonstrations, and local business support

number three:

 A disruptive and unexpected event designed to challenge conventional approaches to bringing access and awareness to healthy food

number FOUR:

Small leadership grants to local community organizations and ongoing dissemination about promising practices that improve access to healthier food.

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Tessemae’s Foundation 2018